Peter Thiel's distinction gets quoted constantly and absorbed rarely. Going from one to n is copying something that already works. Going from zero to one is making something that did not exist before.
Most economic activity is one to n, and there is nothing wrong with that. But almost all the outsized value comes from the rarer move.
The confusion is that people hear zero to one as a synonym for big. It is a synonym for new.
Why New Is Hard
New things look wrong before they look obvious. That is why they are available: most people pattern-match to failure and walk away.
The builders who win hold a contrarian belief long enough to prove it.